#Introducing circles for gsp5 answeres windows 10
#Introducing circles for gsp5 answeres windows

#Introducing circles for gsp5 answeres windows

I asked her, “Have you used Windows 10?” She sheepishly replied, “Never. She rambled and used nonsense phrases like “Windows 10 deepens customer empowerment.” How would you improve it?” I stopped her 45 seconds into her response.

#Introducing circles for gsp5 answeres windows 10

Not too long ago, I asked a candidate, “Pretend you are a Windows 10 product manager. Therefore the CIRCLES Method™ is perfect for design questions. In case you forget, remember that designers love circles. You can even use it to design new consumer products like a car, camera or can opener. Use it for questions on how you would design a new desktop, website, or mobile application. You can also think of it as a checklist or guideline. It’s a memory aid that prevents us from forgetting a step in the interview. Did the candidate summarize their main argument at the end, including clear next steps?ĬIRCLES Method™ is a framework on what makes a complete, thoughtful response to any design question. When asked, did the candidate have a reasonable explanation of how a proposed feature would be implemented? Did the candidate demonstrate sufficient creativity? Or were the ideas copycats of competitive features and products? Did the candidate demonstrate ability to prioritize competing use cases or pain points in a compelling way?

Did the candidate choose a target persona? Did the candidate explain the persona’s pain points to the extent that demonstrated true consumer insight?

Did the candidate define objectives before answering? Were the candidate’s selections reasonable? The interviewers are looking for six key elements in a strong response: Note: Many of the above questions are featured in The Product Manager Interview with an accompanying sample answer.

If you were the CEO of LEGO, what new product line would you come up with to increase revenues? Why? Who is the target customer? How do you reach them? How does the product function and what does it look like (UI/UX)? What’s the potential market size?.

Design the next product that Nest will offer, focusing on mobile app design.

Create an experience around Disney theme parks using your phone.

Redesign the Facebook Newsfeed for the Web.

Choose and identify the most appropriate target customerĮxamples of product design questions include:.

Define an objective for the product improvement.

Interviewers are assessing your ability to: Product design questions test your product design ability. Introduction to CIRCLES Method™ Product Design Framework You may be curious: what is the CIRCLES Method™ product design framework? To help demystify, I’ve explained it below, using excerpts from Decode and Conquer. It’s my 2nd product management interview book after my Amazon bestseller, Decode and Conquer. I just released a new book, The Product Manager Interview.