#Wetransfer on iphone how to#

The company offers a pro service and a free file transfer service supported by advertising by large brands using ads created by its own ad studio. WeTransfer was founded in 2009 and has grown into one of the world's top file transfer services with tens of millions of users every month. MaaS is the best media for businesses - not 'content marketing.' Focusing on MaaS is exactly what WeTransfer has done. This requires creating media content that is of service and not completely self-serving (Media-as-a-Service or MaaS). It would be better to call it Editorial Communications.

I often have to remind companies engaged in 'content marketing' that the Financial Times or the Wall Street Journal do not write about themselves all day they provide a media service for their financial communities.Ĭontent marketing strives to look like editorial content but succeeds in looking like marketing.

#Wetransfer on iphone how to#

Every company has to learn how to be a media company and help tell its own stories but also learn how to provide a media service. WeTransfer is an especially good example of how these days: Every company has to be a media company because the journalists are no longer there to help companies tell their stories. Host your own fantasy football league: 5 apps that make it easy McDonald's just threw technology out the window (well, its customers did) The two smart devices I will never install in my house